In the past two years, we’ve seen a huge boom in the popularity of online shopping. With covid-19 forcing consumers to stay at home, more and more people are turning to e-commerce platforms and online stores for their regular shopping. This has led to a surge in the popularity of e-commerce stores.
We cannot ignore the impact that product photography has on an e-commerce business. It’s one of the most critical marketing elements in online selling. A great picture showcases all of the features of a product, capturing buyers’ attention and convincing them to make a purchase.
White background product photography is one of the most popular tactics e-commerce sellers use to display their products online. The reason for this is that retailers don’t want the background in a photograph to distract a potential customer and want them to focus on the product. That’s why white background product photography has become the standard for displaying products online.
Let’s dive deeper into how white backgrounds make product selling online better.
How White Background on Product Images Makes Them Perform Better
1.It Creates Consistency
Consumers trust e-commerce shops that present themselves in a professional way. White backgrounds ensure that an entire catalog is consistent throughout so that consumers are not distracted by contrasting backgrounds as they browse. This helps buyers see the features and benefits that your products have to offer instead of getting diverted by the background. As a result, they are more likely to make a purchase.
2.It Makes the Products More Attractive
Online products must grab the attention of buyers. One of the reasons white product backgrounds are industry-standard is because they allow the unique design of products to stand out, so buyers are more likely to notice them. Plus consumers can see exactly what they are buying without any distractions from the background’s color or designs.
3.It Highlights the Product Features
Placing products on a white background lets them shine from every angle, giving customers a realistic look at their features. This makes for a great first impression. As a result, retailers are able to add emphasis to the photos to showcase what’s important. It merges a minimalistic vibe with the sophistication of powerful branding to create the best buying experience.
4.Major Ecommerce Platforms Require a White Background
Most of the major online retailers in the world have updated their terms requiring product images to be set against a white background. This is done to ensure that their online shops are not cluttered with unprofessional product images. Leading retailers seek professional e-commerce image editing services to update their products to meet this new standard.
5.White Background Images are Better Optimized for Online Viewing
Images that have detailed backgrounds are much larger in terms of file size so they tend to consume a greater amount of space on the online servers. Using a white background for product photos is the best way to optimize images without making them unnecessarily bulky. This also improves the loading times on the website viewer’s end and makes the buyer’s journey online a more pleasant experience.
As the e-commerce industry continues to grow, companies will look to improve the efficiency of their product photos. The best approach is to set your products on a white background. This boosts conversions, efficiency, and is guaranteed to meet the guidelines for the world’s leading e-commerce platforms.
There are two ways that companies can achieve this end – you can either photograph products on a white background or use product photo retouching services to alter the background of already existing photos.
Let Smart Photo Editors improve your product catalog with their affordable white background product photography services. These services include image clipping, product photo retouching, and other forms of editing to get the perfect product photos for online selling. Contact us today for a free quote!